Don’t ask for a seat at the table. Claim it!

Stop it. Just stop.

10 years ago, when IT was still an enabling function for most companies, you’d attend trade shows and conferences and there were seemingly endless discussions about “getting a seat at the table.”
Five years ago, this conversation was relevant for many companies that were recognizing the importance of technology to the business — but still not believing CIOs could actually drive the change.
Today, more and more I meet CIOs that are business leaders and run IT. This is a good thing!

But the next step is crucial. Now we need more CIOs and their direct reports claiming their seat at the table so that companies can do more internal promotion and less external recruitment.

But many CIO-chain reports still don’t know how to claim that seat at the business decision-making table. And my soapbox is for these leaders.

The short version: If you want to be relevant, you must be relevant. Do you know the business deeply and are you clear on the key things you can do to grow revenue, improve profitability and drive results? Make sure you do before you try to pull up a chair at the table!

Here are a few tips for those trying to claim their seat:

Stop trying to be the controller and be a partner

A “corporate IT” function focuses too much on rules and restrictions. It’s where business process can often bury actual business results.  It doesn’t ask good business questions, and it tells business leaders what they must do, not how they could do. This leads to business leaders consulting with IT only when they have to, and not when they want to discuss strategy.

How to fix: Go watch HBO’s Silicon Valley Season 3, Episode 2 for a laugh about how “IT guys” talk to “sales guys.” Then come back here and realize this: hardcore business decision-makers want conversations and presentations in terms of actionable results — and they want them in their vocabulary, not yours. If you want a seat at the table, start by thinking about your limitations process-wise. Then invert those limitations into what can be done and re-focus your presentation ideas that way. No executive wants to hear a bunch of process tech-speak about neural nets or back-ends. They don’t really care. They want to know how results will be achieved. So you need to provide that context. That’s partnership, instead of a roadblock. Roadblocks don’t typically get the seat at the table.

Have a point of view

In line with the above, one of the potential reasons for my success getting to the table may be the fact that I frankly don’t know all that much about the details of technology. Please don’t ask me how to build a server or write code. There are so many people who know much more than I ever will. That is ok. Leadership isn’t about knowing everything; many managers miss this point. Leadership is about knowing how to drive decisions and results, and who to engage on each topic that is the subject matter expert there.
How to fix: Have a point of view about how technology drives value for your business, helps you engage with clients and colleagues, and wins work. Bring to the table your perspective of how technology is changing your industry.

Know the business and speak the language of the business

I often joke with my teams that every one of my colleagues I meet in the hall has a figure above their head. The figure represents the particular contribution to EBITDA of their service line or division.  In order to effectively communicate your contributions, you must be able to make your argument in business terms — not in technology terms– quantifying the value of your proposed involvement in fulfilling the company’s strategy.
How to fix: Understand the mission of your company, but also understand the two sides of strategy. What do I mean by that? There’s a “big speeches” strategy, where a CEO tends to speak in aspirational words and concepts. That’s for public consumption, the media, and regular employees. Then there’s the strategy the CEO discusses with his/her top lieutenants, which tends to be more specific and focused. You need to understand both sides, because you need the aspirational terminology — that vets you to be a major leader and outwardly face new groups of people — but you also need to know the real deal from the closed door meetings. We talk about “code-switching” in society a lot, and it’s crucial in business. You need to be able to quickly switch back and forth from PR-facing top leader to organizational execution internally. They are different languages.

Sell the business

Never forget that every employee of any company must focus on the end customer. Every one. So, maximize every chance you have to tell someone about the company, its products or services. Try to seek out mentors amongst the business development or client account teams that can teach you how to sell the story. Your first job is to run technology, but wouldn’t it be great if a dinner conversation at a charity event you attended led to a new client?
How to fix: This one is blunt, but simple. If you want the seat at the table or the higher salary, you have to sell or be tied to the bigger clients or deals. Those are the people that get the seats first and keep them in most companies. You can make arguments that it shouldn’t be that way, but it is — and will be for a long while still.

Be social

Business is inherently a social enterprise. Relationships are built over coffee, drinks, and being in the trenches during critical projects or incidents. Because you are in technology, you will spend much of your time in the trenches with other technologists. That is great. Getting to know your teams is important. But be sure to spend some time with the colleagues in the business. Be sure there is balance as you don’t want them to think you are just the party guy or the smoozer!

How to fix: Become comfortable with ideas opposite from your own and stop spending time with people just like yourself. The more relationships you build, the closer to the power vortex you can get.

Claim your seat today.

You’ve tried to communicate the value you bring to the company, but executives at your company just don’t get it? Speak Up. Challenge yourself to be more social, to get to better know the business, to sell the business. Have a point of view and make it known. Don’t ask for a seat at the table. Claim it!
Always remember: Business leadership tends to be driven by measurement, value, and relationships. If you understand your value and the corporate value prop, that’s Step 1. Great. If you understand measurement as a whole and how your company tracks and measures goals and KPIs, that’s Step 2. Awesome. If you invest time in building relationships in and out of work — hitting goals, but also networking and schmoozing and putting yourself in front of the key stakeholders — that’s Step 3. Now you’re ready to claim a seat at the table.

As always, I would love to hear your thoughts.

Be well. Lead On.
Adam

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