Do we need the title “Business Partner” to be a partner?
Let me start by giving credit to a peer of mine who reminded me of this blog post long since drafted and patiently waiting for its day to be made public. It began with a conversation around teaming and leadership. What resonated with me was the tactical use of the word partner in titles.
It’s seen all over the corporate world in titles such as IT business partner and HR business partner. Pretty much everyone that isn’t directly aligned to the business unit as a leader is called a business partner. Yet it is perhaps in the name of the function and the expectations that it drives where we find most problems arise. In short, we don’t need partners. We need players.
Sports
My sports analogies tend to be pretty bad since I’m not exactly a super athlete nor do I spend much time following sports. That said, I do recognize that on a sports team there are various roles and responsibilities. Many parts that work together as a cohesive unit.
There are the leaders on the sideline that strategized from afar. There are the leaders on the field that drive play by play execution of those strategies. And there are players that both follow the lead and make ad hoc critical decisions when there is a need to deviate from the strategy.
Each player and every leader is important. They’re all part of an ecosystem and the most effective teams master putting each of those players together in the most efficient and optimized manner such as to drive towards a shared goal.
Avengers
Anyone who knows me knows that I’m a massive Marvel fan and I’ve watched every movie in the franchise multiple times. So forgive me for this one.
The Avengers came together over the years as a result of a series of problems. Each member of The Avengers was highly equipped to solve some of those problems. There were several episodes, or comic books, where there was one superhero and one specific problem to solve but The Avengers came to light when the problem became too big for any one of the superheroes to solve alone.
Once The Avengers came together, it was no longer relevant what their history was as much as it was relevant how they worked together to solve the problem. They all brought something to the table, and for the most part they all recognized Captain America and Tony Stark as leaders of the Avengers. But each of these people brought their unique skills to the table AND contributed to strategic planning for the issue they were trying to solve.
Corporate World
The corporate environment is not at all like either of these two scenarios. Hierarchies in structures have created in so many ways inefficient teaming. Individual behaviors are driven so much by the title on their business card, their level within the organization, or the particular background they bring to their role.
As a result, we have the proliferation of titles such as business partner. Have you ever thought about the significance of that title? In what world must you add the word partner to someone’s title to encourage the right behavior? And are you trying to encourage the business with which the individual is partnering or are you trying to encourage the individual?
If the title was something that did not include the word partner, would you only let the person in the room for a few minutes instead of the entire meeting? Is there an alternative to a partner mentality that is so negative that you use the word partner to excise that mentality? And if I do not include the word partner in my title, do you assume I am not partner-like? Perhaps I’m being a bit dramatic but I think you get the point.
Whether we are partners, players, or leaders there are more effective ways to nurture a successful team beyond the addition of an arbitrary word to a title. Consider the strength, skills, and perspective of individuals. How can we coax out the value of those unique attributes for the benefit of the team?
Tips for moving from being an invited “partner” to a needed player
1. When you have that thought or opinion, say it.
How often have you been in a meeting but left without sharing a thought that came to mind which you felt was brilliant, or at least relevant? Perhaps it was a meeting with peers or superiors in which a topic came up that was outside of your expertise. Maybe it felt safer to stay in your lane and not speak up.
So often, fear of embarrassment or perhaps the fact that the topic was outside of our expertise keeps us from sharing. Even more likely, the culture of the company was such that no one even acknowledged our presence during such a topic. Too often we are known solely for our role as stated on our business cards.
Playing it safe and not sharing our thoughts doesn’t benefit anyone. As the saying goes, no guts no glory, so throw caution to the wind and say what’s on your mind. You’ll never know what can come of your idea unless you send it out into the world.
2. Ask a question in every meeting
In every meeting, regardless of the topic, ask a question. Someone I respect is very good at doing this effectively. To be perfectly honest at first I found it a bit strange, but I can’t argue with the fact that it works.
Initially it reminded me of some of my classmates in business school that simply wanted to be heard. Frankly some of those classmates barely listened to the conversation at all. They certainly didn’t acknowledge what had been said by fellow classmates.
This colleague however makes it clear that they listen to the conversation. They absorb the content and they craft the question in a way that both demonstrates their understanding of the topic and also pushes the conversation forward. This is a skill that I think every leader needs to learn.
You are in the room because you bring a unique point of view. You can make us better. Have you asked the right questions with a fresh perspective?
3) DON’T leave your hat or jacket at the door
I get kind of annoyed when I hear the term “leave your jacket at the door”. It is usually used when people want you to come into the room as part of a team to solve a problem. It’s not that the intention isn’t just but perhaps short sighted.
The fact is, I actually want my leaders to bring their expertise into the room. I want them to come in and represent their particular towers or functions. I just don’t want that expertise or the views of their particular towers to prevent them from thinking about the problem more comprehensively. I don’t want them so focused on their tower that they can’t see the problem from a bigger point of view.
When they enter the room, I want their number one team to be the team in the room and not the team that they represent. I want them to bring that hat or jacket in the room with them, but set it on the back of their chair. Your hat or jacket is NOT you. Your title is not you. You matter because you bring a different perspective individually AND you represent your team.
We are not defined by the titles on our business cards. The words printed there do not empower us nor should they stifle our ability to contribute to the team. Regardless of the labels attached to us, each of us brings ideas, questions, experiences, and a unique perspective which allows us to contribute to a conversation beyond the scope of our title.
Remember, being a better leader and creating a more consciously inclusive environment is good for your people and good for the company.
Be well. Lead on.
Adam
Adam L. Stanley Connections Blog
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